Paid Media Specialist

Our Paid Media Specialists will be responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display and social advertising strategies across both B2B and B2C business.

You will typically responsible for creating and optimizing paid media channels to support the digital department in their growth goals.

Paid Media Specialists help drive growth and success for our clients on digital platforms. Their role is important as it is an integral part of the development and management of having an effective digital strategy as well as effective media buying.

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Our Paid Media specialist will typically work within a larger digital marketing team and report directly to the marketing leader to ensure paid media strategies are aligned with overarching marketing goals. Your daily responsibilities may include:

• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant paid media KPIs
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Overseeing and managing the overall budget for paid media
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Maintaining knowledge of industry best practices and new technologies

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