Lead Web Designer

Our Lead Web Designer works on the creative side of producing a website. They are responsible for designing visual elements for use online, reflecting the clients branding and design aesthetic.

You will create layouts for landing pages, product pages and other areas of the website and test different designs to see which are most effective.

Web Designers often work closely with marketing and sales teams to create pages that will help to increase engagement with a website. Their duties and responsibilities may include:

• Taking a key role in the design and layout of a website
• Creating Photoshop Design File (PSDs) for visual layout of web pages and converting designs into HTML and CSS
• Working with other teams to meet company-wide targets
• Using web content management systems
• Implementing and maintaining high quality SEO policies and incorporating them with web content
• Reporting to senior management or clients
• Collecting and analysing data on website usage to improve performance
• Responding to reports of technical problems and working with the team to fix them quickly
• Liaising with Copywriters, Graphic Designers and Developers to ensure that tasks are completed on time

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You will have a combination of technical skills and creative ability to create digital designs that improve the site’s performance. A successful Web Designer candidate will have various prerequisite skills sand qualifications such as:

• A working knowledge of a range of software, hardware and operating systems
• Excellent attention to detail
• A flexible approach and a willingness to accept feedback and incorporate it into their designs
• An understanding of the key principles of branding
• Knowledge of typography
• An understanding of colour theory
• Knowledge of user experience best practices
• Expert knowledge of Shopify, Webflow and other website builders

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